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Central Container Corp rebrands itself as Central Package and Display.

Central Container Corp,  a leading provider of customized packaging and Point of Purchase Display solutions, located in Minneapolis, Mn. rebrands itself as Central Package and Display.

Jan. 1, 2013 will see the introduction of the new name and logo, intended to communicate more directly the markets Central serves, and products and service solutions provided to their target audience.

In business since 1959, and under current private ownership by James E. Haglund since 1975, the Central name itself is well established and respected, and the company intends to build on that reputation.

The rebranding effort might more accurately be described as a brand evolution, reflecting Central’s continued efforts at investing in equipment, facilities and human resources geared to today’s changing and evolving economy. The new tag line “Delivering More Than  Packaging” reflects Central’s commitment to continually improving the Customer’ s experience.

“In the markets we serve, success depends on diverse capability, driven by innovative design , and executed with outstanding customer service. With the new name Central Package and Display, we’re emphasizing our core competencies of protective packaging, consumer packaging, and  point of purchase (POP) displays, better describing who we are and what we do.” says James Haglund, CEO.

When Jim Haglund first acquired Central, with a loan from a brother,  the company was a small  sheet plant  producing primarily brown boxes and struggling to compete in a market place dominated by integrated suppliers who grew trees, made paper, and converted finished goods. Mr. Haglund had a vision to build a company based on service, integrity, and an ability to answer customer’s needs with a tool box full of a wide range of materials and providing a level of service the “big boys” couldn’t provide.

Fast turn around of designs, production, and warehousing and Just In Time (JIT) delivery were well met in the late 70’s  by companies evolving in the new world of technology,  and those seeking streamlined supply lines aimed at reducing inventory. Today, Central is well positioned as a Supply Chain Partner and a practitioner of Lean Manufacturing concepts, providing options and supporting  companies large and small. Designing and producing engineered packaging, Point Of Purchase (POP) displays, set up and folding cartons, and a full range of standard corrugated packaging and cartons.

 

 

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